31 May 2023 London – Northacre, the leading super-prime developer with over 35 years’ experience creating exceptional living spaces, announces £32M worth of completed sales within one week at The Broadway, SW1.
The fast-paced sales comprise 11 exquisite residences from one-bedroom upwards, as well as a rare shell and core penthouse with panoramic views over Westminster. Sales at The Broadway continue an upward trajectory with £50M worth of sales in November 2022, among which included a penthouse which achieved £5,200 psf; and sales alone in Q1 2023 of close to £100M.
Northacre’s rate of sales is further evidence of a buoyant real estate market within the most desirable areas of prime central London, particularly for properties that are complete. Attractive currency rates are a factor, especially while residential real estate in prime central London has not yet reached its price peak. Purchasers within the high-value areas of the capital pursue in showing themselves as largely armoured against the vagaries of interest rates and stock market volatility. The UK capital continues to demonstrate its credentials as a city of sound financial investment for its relative political stability, transparent banking systems and ease of doing business, matched with unparalleled lifestyle choices that include world-leading education, culture, and international commutability.
Added to this is the finite pipeline of built, exemplary new development, including a halt in the City of Westminster to construct further individual residences larger than 2150 sq ft (200 sq m). All contribute to the appeal of The Broadway for its spacious lateral living spaces within a highly amenitised development.
The Broadway is Northacre’s one million sq ft mixed-use development in the heart of the royal neighbourhood and political centre of Westminster, designed by award-winning master architectural practice Squire & Partners. Developed across six towers on the site of the former Metropolitan Police Headquarters, The Broadway features world-class residential amenities, a burgeoning commercial centre at Orchard Place, and spectacular residential spaces whose floor-to-ceiling windows give views over London’s most globally recognised landmarks, including Big Ben, the House of Parliament and Westminster Abbey, which recently witnessed the coronation of King Charles III.
Simon Edwardson, Head of Sales at Northacre, says: “Frankly, The Broadway is retaining its title of one of the fastest-selling developments in the heart of the Capital. It is move-in ready. Our buyers are a broad mix from the UK, Europe and internationally. 90% of the residences sold are to owner-occupiers. Its breadth of price ranges within the prime central market appeal to purchasers, largely in their 30s and up, wanting to work or be educated here. The amenities are world-class, even competing with leading five-star hotels, and the specifications, residence sizes and picture-perfect views are compelling.”
- 258 apartments from £1.775M
- Several turnkey residences are available, including one designed by Minotti London, a first for the UK market for sale at £25M; a Cuban-born, Miami-raised, Browns alumna and London-resident Natalia Miyar for sale at £8.45M; and a selection of other fully furnished residences from £1.775M
- Highly amenitised world-class amenity spaces include 16,000 sq ft of spa, gym, two training rooms, 25M pool, treatment rooms, games room, screening room, and two meeting rooms. The interiors for the amenity spaces have been designed by NYC and LA- based NAINOA, the architectural and design firm’s first UK project to add to their portfolio of exquisite residential projects in the finest locations in US and Europe (Hamptons, St Moritz, South of France, Palm Beach, Montecito, LA)
ABOUT THE BROADWAY
Orchard Place at The Broadway, SW1 is a vibrant living and lifestyle destination designed by Northacre to build a sense of community and reinvigorate Westminster. This contemporary community destination offers a blended lifestyle ecosystem that has been curated with stylish simplicity, defining a new era of living.
The Broadway, Westminster, SW1 was inspired by the Art Deco features of the neighbouring Grade I listed property, 55 Broadway, once London’s tallest building when it was built in 1929. Northacre and architectural partner Squire and Partners studied the beautifully configured architecture of 1920’s jewellery, and its contemporary interpretations, as a creative direction for the development. The shapes and structures found in luxury retail form the concept for The Broadway’s interiors, and the buildings have been named after three of the world’s most revered diamonds; The Sancy, The Paragon and The Cullinan.
The interiors have been carefully considered to take advantage of the dramatic quality of light created by the unique exterior and interior architectural design and provide a real sense of space alongside an elegant colour palette and contrasting textual effects.
The Broadway provides 16,000 square feet of health, fitness and spa amenities that afford residents the chance to relax and recharge in an exceptional setting. Facilities include an elegant 25m pool, gym and personal training studio, treatment rooms and a spacious, state-of-the-art games room, which can be booked by residents as additional entertainment space, alongside well-equipped meeting rooms, screening room and extensive parking.
In addition, tucked between the six striking towers of The Broadway is Orchard Place. Orchard Place at The Broadway, SW1 is a vibrant living and lifestyle destination designed by Northacre to build a sense of community and reinvigorate Westminster. This contemporary destination offers a blended lifestyle ecosystem that has been curated with stylish simplicity, defining a new era of living. Within Orchard Place, visitors and residents can immerse themselves in six pillars of the community: Live, Eat, Shop, Work, Move, and Play.
As the area evolves into a new thriving business and leisure neighbourhood for London, a unique mix of carefully curated food and lifestyle retailers will strive to enrich the everyday in a modern 20,025 sq. ft. retail hub. Envisage conscious retailers and pop-ups that align with the Orchard Place wellbeing framework.
Orchard Place also delivers 116,000 sq. ft workplaces, surrounded by public realm and parks in SW1’s vibrant new quarter. The bright and flexible workspaces have been designed by renowned British architectural practice Squire & Partners. Crafted to blend the energy of a modern office with the additional benefits of a contemporary wellness destination, these are spaces for individuals and organisations to learn, grow and thrive.
The apartments range in price from £1.58m to POA.
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With 30 years of experience, Northacre is London’s leading developer of exquisite residences in the most sought-after locations. Northacre distinguishes itself through an intrinsic understanding of quality, where passionate attention to detail is combined with an appreciation for craftsmanship, heritage, and innovation. Northacre has been responsible for the notable developments of The Lancasters, The Phillimores, Kings Chelsea, and The Bromptons, to name but a few. The schemes remain landmark locations within London.
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